Xbox Game Pass subscriptions hit 10 million
Microsoft has announced that its Xbox Game Pass registration service has surpassed 10 million members. The initiative, adopting a model similar to Netflix and other streaming platforms, gives subscribers unlimited access to over 100 Xbox and PC games for a monthly fee.
Commenting on this figure, the head of the Xbox, Phil Spencer, said that the use of Game Pass, as well as the Xbox Live online multiplayer online gaming service, have increased significantly in recent weeks due to Covid-19. Since March, Xbox Game Pass members have made more than 23 million friends on Xbox Live, a 70% increase in the percentage of friends, he said. Members of Game Game Pass are also playing twice as much and participating in more multiplayer games, which has increased by 130%.
Frank Shaw, head of Frank Shaw's communications department, tweeted on Thursday that Xbox Live had a record 90 million monthly active users this quarter.
We saw record engagement in gaming this quarter:
• Xbox Live has nearly 90 million monthly active users
• Xbox Game Pass has more than 10 million subscribers
• Project xCloud has 100s of thousands of active users in preview across 7 countries, with more coming
107 people are talking about this
According to Spencer, the Xbox Game Pass has also encouraged PC and Xbox owners to try new types of games. After joining, people play 40% more games and more than 90% of members played a game they would try without Game Pass - often discovering new genres they have never experienced.
The Game Pass service was launched in June 2017, after similar subscription services from other video game publishers, including Electronic Arts, EA EA and Sony PlayStation PlayStation Now. Microsoft has enhanced its services by providing access to the latest first-party games, including Sea of Thief and Forza Horizon 4, as well as legacy titles. Sony hasn't provided user data for PlayStation Now since October 2019, when the service only had 1 million users, showing an impressive lead for the Xbox.
Microsoft bet a lot on the subscription model, with Spencer claiming that the future is not about how many gaming consoles it sells, but how many customers play their games and subscribe to its services. yourself, regardless of background. Later this year, Project xCloud cloud game streaming technology is set to come to Game Pass, allowing players to stream and play games with friends on any device they own.
With a new generation of consoles coming out this winter in the form of Xbox Series X and PlayStation 5, Microsoft has tried to shift its emphasis away from console-exclusive titles by revealing that all Xbox games Next-generation first-party will be available on PC, too.
Spencer has always believed that gaming has a unique power to bring us together, Spencer said. I have no doubt we will experience this experience stronger than ever.
MW
No comments